Precious Bbyz is a kawaii character brand based out of San Antonio, Texas. Their products include plush toys, enamel pins, apparel, accessories, stationery, and more.

Precious Bbyz started out as a fierce hobby before it grew into what it is today. In 2012 owner/operator Marina started sewing plush toys and dabbling in selling at conventions. With a background in illustration and a passion for mascots, Marina sought to create a wider variety of mascots in a kawaii illustration style. The message of Precious Bbyz is to embrace what you enjoy, and spread that joy in return.

Through enamel pins and stationery, you can find silly and whimsical characters such as Birb tackling his various jobs, Bunny Prince enticing everyone with his royal charm, or Dapper Kreb- a round little crab who makes sure everyone’s hats are straight and bows are tied. Through plush, Precious Bbyz kindof has a thing for sea critters. Pastel Sting Rays, Humboldt Squids, Hammerhead Sharks, and shy Clam Shells are only a few of their unique ocean offerings. You can also enjoy the Bbyz through t-shirts, seasonal sweaters, pastel caps, and iron on patches.

Whether it’s an ambitious Birb, a cheery Kreb, or a bashful Bunny Prince, there is always a friend waiting for you at Precious Bbyz. They seek to celebrate what which makes one unique through heartwarming illustration.

You can find Precious Bbyz online at, in-store at Nine Tails San Antonio, in-store at Fickle Wish Los Angeles, or traveling with the Lolita Collective.

You can also find Precious Bbyz at their various convention stops throughout the year. Check out our Instagram for convention and product updates!